First, let’s start with how these two functions are defined: Public Relations: The professional maintenance of a favorable public image by a company, other organization, or famous person. Marketing: The action or business of promoting and selling products or services, including market research and advertising.
Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole.
PR focuses more on maintaining relationships, while marketing works to actively promote the company or the brand. Choosing which communications career path best suits you could impact which courses you take during your education, so it’s important to know where you want to end up.
The skills you need for Marketing and Public Relations
- Communication skills
- Analytical and critical thinking skills
- Digital Skills
- Written skills
- Commercial awareness.
Marketing and Public Relations Programme :
- Marketing Principles
- Marketing Communications
- Public Relations in Context
- Contemporary Skills for Public Relations
- Digital Marketing
- Entrepreneurial Marketing.
Marketing and Public Relations Course:-
- Advertising account executive.
- Advertising copywriter.
- Event manager.
- Marketing executive.
- Media researcher.
- Public affairs consultant.
- Public relations officer
- Sales promotion account executive.