The MSc in Digital Marketing Strategy is designed to provide you with the knowledge and tools required to become a highly skilled digital marketing strategist. You will learn about digital design, the user experience and how to plan and implement digital strategies.
We focus on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. Learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.
This Masters in Digital Marketing provided me with both theoretical knowledge and practical experience. Incoming students may find this program challenging and demanding at first, but they will realize that having many group projects and individual assignments will provide them with valuable experience which will stand to them throughout their entire career.
CORE MODULES
• Digital Design & User Experience
• Digital Marketing Implementation
• Data Analytics & Market Research
• Digital Marketing Communication
• Emerging Trends in Digital Technologies
• Social Media Marketing
• Digital Marketing Strategy
• Ethical Business for Digital Marketing
• Digital Analytics
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