Master in Digital Marketing and Analytics
The MSc Digital Marketing has been selected by BSBI among many prestigious international programmes offered by University for the Creative Arts. Boost your online presence and acquire analytical skills that will help you reach customers effectively and increase leadsIntroduction
Digital Marketing and Analytics is a master’s degree program for those who want to combine business and market knowledge with digitalization. Digitalization provides tremendous opportunities for companies to succeed, but success requires unique skills and knowledge. This is exactly what our program offers you: the capability to help organizations improve their understanding of the markets they operate in and how consumers of today behave in the digitalized environment.
The program teaches you how this information can be converted into marketing campaigns and business success. By emphasizing the core themes of digital marketing, data analytics, platform economy, sensory marketing, and customer behavior, the program provides a path to become a key player in the world of digital transformation.
Digital Marketing and Analytics is a master’s degree program that combines state-of-the-art academic research and practitioner insights into teaching. The program is designed for students who wish to develop well-informed marketing insights based on relevant and meaningful data.
Course
Digital and Social Media Design & Branding
Web Marketing and Analytics
The Digital Consumer
Social Media Analytics
Principles of Digital and Social Media Marketing
Digital Marketing Data Mining and Analytics
Digital Marketing Strategy and Planning
Digital Marketing Research & Intelligence
Research Methods and Consulting Skills
Digital Marketing Report
Career opportunities
- Brand Manager.
- Business Development Executive.
- Category Manager.
- Customer Relationship Manager.
- Digital Marketing Manager or Strategist.
- E-commerce Manager.
- Key Account Manager.
- Market Manager.
- CUSTOMER ANALYTICS SPECIALIST
- DIGITAL MARKETING ANALYST