MBA in Marketing
MBA in Marketing is the right course for you! It is one of the most sought-after PG courses worldwide. It prepares you to take on the business challenges in the real-world through market research, consumer trends, product management, etc. During the course, learners gain various skills such as leadership management, analytical, mathematical, and business communication.
It strives to develop the student’s understanding of how the organization can benefit by creating and delivering valuable services to its customers, and stakeholders. It also includes the application of analytical concepts and tools of marketing to make essential business decisions like segmentation and targeting, branding, pricing, distribution, and promotion. A wide variety of programs with similar focus are available across a variety of institutions. The general duration of this postgraduate program is 1.5-2 years.
Course Curriculum of MBA in Marketing
- Consumer Behaviour
- Business Communication
- Dynamic Marketing Strategy
- Marketing and E-commerce
- Marketing Management
- Creativity
- Strategic Marketing Stimulation
- Marketing for Social Impact
- Data and Analysis for Marketing Decisions
- Visual Marketing
- New Product Management
- Entrepreneurial Marketing
- Advertising Management
- Pricing Policies
- Principles of Retailing
- Digital, Social, and E-commerce Marketing
Careers After MBA in Marketing
- Brand Manager
- Marketing Manager
- Sales Manager
- Marketing Analyst
- Business Development Manager
- Media Planner
- Media manager
- Product Manager.