Marketing Management MSc
The MSc Marketing Management degree program enables students to learn, develop, and apply
the best-practice skills and knowledge of a marketing professional, to a range of relevant
commercial work environments, utilizing marketing objectives, strategy, and tactics. The research
and contextual-based learning enable students who are either new to the area of marketing, or
experienced at an undergraduate level, to understand and apply management-level marketing
practices, in a global situation. Each subject area has been formed from input and involvement with
live business and agencies, so students can learn the latest commercial practices, in addition to the
academic thinking in the modern, digital landscape. Students will be able to deepen their
understanding of marketing management through exposure to real world marketing challenges, the
latest digital media and platforms, and the development of campaign strategies and tactics.
Course modules
Contemporary Marketing Practice
Strategic Brand Management
Integrated Marketing Communications
Digital Marketing Strategy, or
Consumer Experience and Behaviour
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