Marketing MSc
This course is for graduates with business, management or marketing experience looking for a career
in marketing. We designed this course with input from marketing industry leaders from a range of
organizations. This means you’ll develop the skills employers are looking for. Our industry links and
the real-world focus of this course will help you develop the practical knowledge and skills you’ll
need in a marketing career.
To prepare you for a marketing career, you will learn about the three core elements of modern
marketing:
Marketing to consumers and other important stakeholders
Market research and analytics
Marketing and its role in society
Key benefits
Combine the latest marketing research with industry practice to go beyond the theory
Deepen your understanding of contemporary marketing. Our faculty are experts in
marketing to consumers, organisations, and society.
Develop skills and knowledge to help you create innovative strategies and solutions desired
by employers
Put what you learn into practice through individual and group projects, including the option
to work on a real marketing problem for your summer project
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