Digital Marketing Strategy
As technologies continue to evolve and disrupt the way consumers engage with brands, marketers must implement strategies to stay relevant, responsive, and drive growth.
This digital marketing strategy course is ideal for those looking to understand the big picture of the digital landscape and use that understanding to develop effective digital marketing strategies that create measurable change.
The program is especially appropriate for:
Marketing leaders who want an unbiased and modern perspective of digital marketing
Digital marketers who want to move into a more strategic role
Executive-level leaders seeking clarity about the opportunities in this space so they can
better lead, manage, and develop their current teams
program benefits:
Develop an approach to digital marketing that aligns departments around common goals
based on customer’s needs.
Understand how to evaluate and manage various types of vendors, from influencers to SEO
and agency partners.
Expand your definition of ROI to better understand relevant metrics and a measurement
framework that can drive meaningful results. Assess the capabilities of your internal teams
to determine appetite and readiness for digital transformation.
Discuss trending technologies to understand the impact of AI, cookies, data, and privacy on
the industry with guest speaker, Brad Herndon, Partner, Marketing Transformation at Price
Waterhouse Coopers.
Share ideas and challenges with a dynamic group of global digital marketers and develop
meaningful professional connections.
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