Fashion Management with Marketing MA
This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling
career as a leader where you can set the pace and direction within this broad and competitive
sector. Our program aims to equip you with the specialist skills and real-world expertise you need
to confidently offer creative solutions to industry challenges.
Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand
management by exploring sensory, emotional and spiritual branding. You will advance your
understanding of how products are developed to commercial quality standards from concept to
production by focusing on sourcing approaches, critical path management and customer analysis.
Modules
Global Fashion Management
Research Methods with Cultural Context
Sustainability Strategy and Design
Business and Marketing Strategies