Marketing and Strategy (MSc)
Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
Modules
- Critical Issues in Marketing
- Strategic Management
- Negotiation
- Succeeding in a Sustainable Future
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice