Digital Marketing
As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.
This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like. The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social medial marketing, and brand creation and management with core business skills.
Modules
Digital Marketing Strategy and Practice
Becoming a Leader
Ethical and Sustainable Business Practice
Finance and Data Analysis for Managers
Consumer Behaviour
Digital Communications and Social Media Marketing
Brand Creation and Management
Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly
effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.