Advertising and Digital Marketing Communications, BA Hons
This degree is designed to develop your ability to identify marketing trends, understand consumer behavior and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organizations give you practical experience.
Our strong links with businesses provide students with the opportunity to undertake work placements.
What you will study
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing
- Introduction to Advertising
- Financial Aspects of Marketing and PR
- Introduction to Digital Marketing
- Creative Content Marketing
- Personal and Professional Development
- Brand Management
- Advertising Campaign Management
- Integrated Marketing Communications Management
- Creative Project
- Social Marketing
- Direct and Digital Marketing Strategy
- Social Media and Analytics
- Critical Approaches to Advertising
Careers and placements
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.