Brand Management (M.A.)
Students specializing in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. Students also learn how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. Key modules include:
- Brand management
- Brand development
- Marketing communications
- Product strategy
- Social media strategy
Career prospects after graduation
- Senior marketing manager
- Brand manager
- Digital marketing manager
- Marketing director
- Product manager
- Brand consultan