Digital marketing covers all marketing that takes place online, or that uses an electronic device. Businesses use digital marketing across numerous online channels like search, social media, video and email. Unsurprisingly, it’s a fast growing area and an increasingly popular degree to study at university.
With nearly all businesses looking to promote and sell their services and products online, the role of the digital marketer is constantly in demand. It’s a surprisingly varied field that encompasses many traditional marketing techniques along with modern, tech-led approaches.
Choosing to study digital marketing abroad means you will get to pick from a wide range of programs and courses from all over the world. Not only will you have a much wider choice, but it also means you’ll get to see how another country approaches the subject, and be able to learn while experiencing a whole new culture and way of life.
Digital Marketing program structure
- Marketing principles
- Data analysis
- Content creation
- Social media marketing
- Content marketing
- Audience research
- Advertising principles
- Advertising principles
- Consumer behavior
Future digital marketing careers
- Social media manager
- Account manager
- SEO executive
- PPC marketing manager
- PR executive
- Content marketer
- Copywriter
- Content writer
- CRM/email marketing manager