Marketing managers are responsible for the advertising and promotion of a company’s products or services. It’s their job to conduct market research, implement strategies, and develop campaigns.
You’ll study various marketing theories and models, including those related to topics like consumer psychology, branding, and business communications. You’ll then put what you’ve learned into practice by working on real-life client briefs. You’ll graduate with the knowledge and skills needed to excel in today’s fast-paced marketing landscape.
Marketing Management program
- Foundations of marketing
- Trends in consumer behavior
- Strategic marketing
- Business law and ethics
- Professional sales approaches
- Principles of advertising
- Digital marketing essentials
- International marketing strategies
Future marketing management careers
- Marketing manager
- Brand manager
- Digital marketer
- Marketing consultant
- Market researcher
- Public relations officer
- Media buyer
- Social media manager