Sports Management includes business activities such as planning, organising, directing,
controlling, budgeting, and evaluating in contexts related to different types of professional
sports and physical activities. Sports Management builds the necessary skills for managing
a sports team, or the business side of a sports club in order to generate revenue. Among
their future responsibilities, students should expect to gain professional expertise
necessary to lead and promote sports organisations, to manage arenas and stadiums, and
organise entertainment sport events.
Sports Management touches upon subjects like: sport facility management, athletic
recruitment, sport governance, leadership and personnel management, sports marketing,
sponsorship and sales.
Sports Management trains skills on how to promote as well as motivate teams aiming to
achieve high performance. Sports Management helps students develop skills that will help
them define sports clubs objectives based on thorough analysis of demand and supply,
covering the full range of issues regarding customers, competitors, rewards system, staff
evaluation and integration.
Course content
You will explore strategic management and leadership approaches across a variety of
sporting contexts, and learn how to critically consider and appraise their importance to
sporting governance and development. We will discuss the role of sport in changing and
reacting to societal agendas and the models that support effectual operational governance
at a local, national and international level.